Rachel'sTea.
How we grew Rachel's Tummy Gummies to $478K+ in Amazon sales, with a 9.47x return on ad spend.
The challenge.
Grow sales of Rachel's Tummy Gummies on Amazon, without letting ad costs run away.
Our approach.
We combined smart ad management with creative that stops the scroll. Sponsored Ads brought the right shoppers to the page. A+ Content, product photography and a motion video turned those visits into sales.
The numbers, straight from Amazon.
Lifetime results from the Rachel's Tea Sponsored Ads account.
What we did.
Four pieces working together, from the first click to the checkout.
- 01
Amazon Sponsored Ads
Campaign structure, audience targeting and bid optimisation to scale sales while keeping costs low.
- 02
A+ Content
Rich product page content that explains the benefits and builds trust at the point of purchase.
- 03
Product creative
Studio photography and ad graphics that make the bottle stand out in a crowded marketplace.
- 04
Motion graphics video
A short animated ad showing the product's benefits in seconds.
The video ad.
A 23-second motion ad built for Amazon and social, designed to show the benefits before shoppers scroll past.
- Benefit-led story in under 30 seconds
- Vertical format for mobile shoppers
- Matches the product photography and A+ Content
The creative.
Want results like these?
Tell us about your product. We'll show you how we'd grow it.